YouTube starts Hiding Dislike Counts On Videos

YouTube starts testing the effect of hiding dislike counts as a trial to improve the well-being of content creators, but this doesn't mean getting rid of the dislike button.

Through the experiment, users will have the ability to see new designs for the like and dislike buttons that will appear below videos. 

The example below is a sample of new designs.

As seen in the example above, the dislike button is still found in its usual position next to the like button but it’s without a public count.

YouTube declares that it’s testing the new design to respond for feedback which says that dislike counts may affect the well-being of content creators.

The dislike button is sometimes used as a part of a motivated campaign which harms the creator’s content, these campaigns can result in an artificially dislike count that may even exceed the like one.

What does the above mean for creators and viewers?

Viewers who are part of the test group still have the ability to like and dislike videos and creators can get benefit from the dislike button as it can be used as a source of viewer feedback when it’s being used as intended.YouTube channels too are able to see the like and dislike counts on individual videos if they login to YouTube Studio.

That may lead you to ask if creators still see the number of dislikes they receive, why isn’t YouTube reviewing the removal of the dislike button entirely?

Indeed, YouTube wants to improve the creator experience through viewer feedback and sharing it back to the creator.

The dislike button expresses a practical purpose for YouTube users, in case it is used correctly. The dislike button can be used as YouTube’s recommendation algorithm to one’s individual tastes as when a user dislikes a video they won't see recommendations for similar types of videos on their homepage.

 The dislike button will remain under videos, and its effect on video recommendations will be the same.

YouTube isn't the first site to make this experiment and hiding engagement numbers, it also declares it’s not allowed to opt out of this experiment, but the company will remain controlling feedback to determine if it should proceed with a broad roll out.

Back in 2019, Instagram also decided to do this experiment and remove like counts to improve the mental health of its users.

Facebook started removing like counts on its site after Instagram began its experiment.

Both experiments were short lived and like counts cycle ended by returning to Instagram and Facebook.

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Source Search Engine Journal