Economies of scale & scope for the Marketing & SCM strategic integration
this article include, how we can use economies of scale & economies of scope on the strategic integration between marketing and supply chain management
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The transformation that took place in the world in various fields as a result of the spread of digital technology away from the marketing function, which also witnessed a remarkable explanation in its nature, qualifications and chances of success, was not better than the problems that could resist its completion. More interactive with digital technology, but it did not exclude the traditional marketing theories, but was able to benefit from them in developing and finding solutions to its problems and produced a new phenomenon known as marketing through the Internet.
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