Pinterest offers content owners more control over their intellectual property using a tool that lets them claim copyright and think how images are used.
This new Content Claiming Portal helps creators in removing existing versions of their content and prevent future versions from being used, it also can be an effective way for rights holders to ensure their photos and videos aren’t misused on Pinterest.
The tool has been tested by a select group of content creators, and is available now with iterations made based on their feedback.
Content is downloaded and republished on social media with few safeguards which makes Pinterest take a step further in protecting creators by removing owned content and blocking it from publishing by others in the future.
Pinterest users should be aware of this update, even if they’re not copyright holders, as they may face images being removed if they’re using others’ content.
Creators get more control over their content on Pinterest after filling an application asks them to give a proof of content ownership.
The application asks for some personal contact information and sources where content ownership can be verified.
Creators write a detailed description and use information as they wish.
If the application is approved, creators will have three options to support how their content is used on Pinterest:
(It's worth noting that this option will only be available if the creator has a claimed website).
After being accepted into the Content Claiming Portal, rights holders will claim ownership of additional content without having to submit an application. They can simply upload an owned image, which Pinterest will use to block and remove matching images.
Everyone who owns copyright to content will apply for access to the Content Claiming Portal to claim their content and know how it appears on Pinterest.
Content Creators can upload up to 50 works to the portal at a time.
The Content Claiming Portal supports only images but it may expand to support file types in the future.
Pinterest accepts a limited number of applicants to the Content Claiming Portal now, but there are plans to expand access in the future.
Acceptance determined according to the information provided in the application, but if an application is rejected, creators will reapply in 30 days.
Claims may be refused in the event when two or more creators claim ownership of the same image, in which case Pinterest will require proof in the form of a court order.
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Source Search Engine Journal
